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How InstantSearch+’s Merchandising helped IMA build a highly converting drop-down menu in a matter of minutes.

Industry

Antiques & Collectibles

Platform

Shopify Plus

Challenge

Managing over 7,500 products with unique attributes, indexing products that have more than one name, relevant and accurate results across search.

Solution

InstantSearch+ anticipates what shoppers are searching in realtime and predicts the search term from the first character typed.

Results

7x

Increase in conversion rate through search

10%

Increase in conversion rate from query merchandising

#1

World leader in Military Collectibles, Military Antiques, and the Militaria industry

About

IMA is the world leader in Military Collectibles, Military Antiques, and the Militaria industry.

IMA offers thousands of military antique items, including very rare original pieces spanning the past five centuries, as well as hard to find, top quality reproductions.

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We need a search solution that anticipates what visitors want to find and InstantSearch+ does that for us. We are able to create rules that fit our shoppers’ behavior and our own requirements. That way the customers have the best chance to find what they want to buy.

IS+ is doing a great job in helping us identify what our shoppers want.

Challenges

Managing over 7,500 products with unique attributes such as type, time period, and nationality
Products having more than one name or description
Relevance – Making sure that search results are accurate, as there are many unique features for each product

Solutions

Identify what the shoppers want and providing them with accurate results

IMA have many unique products such as helmets, rifles, backpacks, knives, swords, radios, and goggles from various time periods and nationalities, a main requirement for site search was a solution that could manage all of the different attributes while returning results that contain the products IMA’s shoppers wanted to find.

Visual Merchandising as a key to success

We really love the Visual Merchandising feature as it provides the most flexibility in how our items are displayed. Many of the products we carry can be identified by more than one name and this allows us drag and drop products into a specific order for a given search term, creating a customized search results page. This really helps our users find what they want more quickly.

ALEX CRANMER |
VP

In real-time, the built-in autocomplete function starts to predict a search query from the very first character entered into the search box. This drives direct clicks to suggested products and category or query results pages, cutting down on average time and number of steps to conversion.

Merchandising rules and personalisation to anticipate shoppers intent

We need a search solution that anticipates what visitors want to find and InstantSearch+ does that for us. We are able to create rules that fit our shoppers’ behavior and our own requirements. That way the customers have the best chance to find what they want to buy.

ALEX CRANMER |
VP
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Results

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The impact InstantSearch+ has had on IMA is extremely positive. Conversion rate from search/autocomplete visitors is 7X higher than those just browsing the site. This proves once again that shoppers who search are your most important ones.

They have the intent, so it is critical that you show them what they want to buy!


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