Personalization

Personalized on-site search

Customers now expect a tailored buying experience and path to purchase. One way to exceed their expectations is by using a personalized on-site search.
By providing such an experience based on the shopping history, demographics, and personal preference of the customer, your business could potentially reap the following benefits:

  • Maximize conversion rate
  • Increase average order value (AOV)
  • Increase customer confidence in your brand and product

A personalized AI-based search bridges the gap between the brand and the customer, resulting in higher sales and customer loyalty.
 

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Achieving 1:1 Personalization With AI

How to make the user shopping experience truly personal?
InstantSearch+ dives deep into its AI and Machine Learning algorithm to address each customer’s unique preferences.

Purchase intent

Understand the story behind the users’ purchase intent. What is their specific personal style, along with their past behavior of searches, product views and product purchases.

Collaborative personalization

InstantSearch+ is refining the search and adding more data to its layers, such as geography, referring site, device, time and day, weather, etc.

Merchant intent

Control what you want to sell – The final layer of user personalization is based on the merchant merchandising rules.

Tapping into Customer intent

Our customer searched and bought “Nike t-shirt”. Should we:
  • Show them more t-shirts?
  • Show them more Nike products?
  • Show them products in the ‘active wear’ category?
  • Show them recently bought together products by other customers?

Understanding the customer intent is crucial!

InstantSearch+ machine learning algorithm is constantly adjusting itself to customer’s intention in order to deliver the best results along with a superb shopping experience. Our AB testing tool is also here to help in learning what will be the best outcome to your store.

Get Personal With Product Recommendations

Show relevant, category based results to your shoppers.
When a shopper add-to-cart a t-shirt, you can recommend a matching pair of pants, or when they plan to buy a radio-controlled boat, show them batteries and chargers that fit that boat.

Real-time micro-segmentation with AI-powered predictive personalization is also a part of the product search, autocomplete and smart navigation. Get the most relevant, tailor-made results in no-time.

Features and Benefits

10% Increase in conversion rate

According to InstantSearch+ ‘s analysis, personalised sessions have ~10% higher conversion rate compared to non-personalised conversion rate.

Customers spend more time on site

Customers who are in a personalised session, spend more time, on average, compared to non-personalised sessions. More time on site equals better customer experience with more product views, resulting in more sales.

Relevance

InstantSearch+ identify the customers’ intent and deliver relevant personalised results, product recommendations and collection navigation in real-time. It’s not a nice-to-have, it’s a must-to-have!

Uncover shopper’s intent in real-time

Our AI predicts each shopper’s needs, using their unique preferences and in-session intent to personalise their experience in real-time.