RC Planet was established in 2002 to help consumers have access to all their favorite R/C brands and replacement parts at one shopping location.
RC Planet carries top brand radio control cars, trucks, drones, boats and helicopters from brand names such as Traxxas, HPI Racing, Team Associated and more.
The biggest issue that RC Planet faced was presenting relevant results to shoppers. For example, when shoppers are searching for a specific car tire and you show them the wrong type or model that ultimately doesn’t fit their vehicle, you risk that they end up buying products that they can’t use which leads to customers disappointment.
Using the Product Recommendation feature from InstantSearch+ not only increased RC Planet’s conversion rate, but also increased customer loyalty.
“We really love the Product Recommendation feature that shows relevant results to the shoppers. We searched for a really long time for a solution that will give the shopper related products that are actually relevant.”
“We also like the fact that we can navigate by model. This is something we couldn’t do before InstantSearchPlus, and was a big win for us.”
Bottom line – How InstantSearch+ impacts your conversion rate
Conversion rate from shoppers who use search is 7.21% compared with non-search shoppers who convert at just 0.76%. Additionally, about 30% of the site’s revenue comes from using the Product Recommendation feature. When shoppers see products related to what they have searched for or added to their cart , they are 3x more likely to buy additional items.