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steve madden logo

Deliver incredibly detailed onsite search results and drive conversions

Industry

Fashion

Platform

Shopify Plus

Challenge

flexible, self service search solution that would improve Steve Madden’s conversion rates, a need for a robust solution that can support various languages and brands.

Solution

Seamless integrated on-site search, self-learning and fast site search

Results

1

Exceeded their target conversion rate

2

Migrated successfully to Shopify Plus

3

Incresed user value from search

About

What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Today Steve Madden has more than 350 stores worldwide combined with digital presence across ecommerce and social media.

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Challenges

Migrating to Shopify Plus, Steve Madden searched for a flexible, self service search solution that would improve their conversion rates. They wanted a robust solution that could span across their sites in various geographies, languages, and brands.

Solutions

Seamless integrated on-site search

Steve Madden is a leading eCommerce company in the fashion industry, operating several owned brand powered by InstantSearch+ (Steve Madden, Betsey Johnson, Superga and Dolce Vita).
Like most retailers with an online presence, Steve Madden is always on the lookout for a better online shopping experience, allowing shoppers to find what they want quickly and get to checkout faster. That is why they choose to partner with InstantSearch+. When it comes to the autocomplete dropdown menu, Steve Madden choose a horizontal design on desktop, allowing them to showcase their products images at first glance, while keeping a vertical design on mobile.

Relevant, Self-Learning & Lightning-Fast Site Search

Knowing the exact metrics of each search term and filter category is very important to Steve Madden, which is where InstantSearch+ robust reporting and analytics come in hand. They can see the exact impact of every keyword on their top line.

stevemadden website snapshot

Results

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Steve Madden uses InstantSearch+ to deliver incredibly detailed onsite search results and drive conversions.
Since the first setup with InstantSearch+, Steve Madden grew to 10 more global stores. Converion rate from search is doubled compared to non-search shopping sessions, across all the brand stores.


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