zachys wine dtzachys mobile
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Quadrupled search conversion rate with InstantSearch+

Industry

Wine

Platform

Magento Enterprise

Challenge

Managing high stock inventory, getting shoppers to find what they are looking for, specific customization needs.

Solution

Zachys elevates search and navigation performance with InstantSearch+ Smart Navigation and Product Recommendations.

Results

78%

Of all sales comes from shoppers who have interacted with search and navigation

24%

Of the store revenue comes from product recommendations

4x

Conversion rate from search is 4x higher that non search with InstantSearch+

About

Founded in 1944, Zachys is a family-owned business that continues to grow, nationally and globally. Zachys vision is to introduce fine wine and to provide the best customer service.

Zachys.com, offers thousands of wine selections from around the globe. As a company that organically grew from a small family business to a corporation, Zachys faced a lot of technical challenges and chose InstantSearch+ as a tech partner that can assist with those challenges and scale with the company.

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I love InstantSearch+, it’s a great product. We definitely made a lot of revenue because of it.
The platform is very intuitive and easy to use, even for non-technical people, which really helps us get the most out of it. I have to say that the Artificial Intelligence behind the platform is also fantastic.”

Challenges

Managing high stock inventory that updates daily
Out of the box customization requirements to fit the store’s needs
Getting shoppers to find what they are looking for quickly through search and navigation

Solutions

With InstantSearch+, Zachys was able to create a commerce experience that puts customers first and elevates search and navigation performance. InstantSearch+ helped set up and customize the search experience, along with navigation, filters and product recommendations, which had some out of the box requests for. Once all was up and running, the day-to-day management was a breeze.

The fact that it is so easy for non-tech people is amazing. I can show the analytics dashboard to the rest of my team, and they will all get the bottom line of things.

MATT MORTON |
E-Commerce & Digital Coordinator

Predictive search from the first character typed

“InstantSearch+ fills the gap with newer functionalities we don’t have across the site.” says Matt. Besides search, Zachys also implemented InstantSearch+ Smart Navigation. Giving them a cohesive layout of products presentation across the site, on desktop and mobile. They also added InstantSearch+ Product Recommendation to help customers discover more wine products.

Harness the search data to understand shoppers’ intent

Finally, now that Zachys had so much data about the shoppers searching and browsing preference, they needed an efficient way to analyze it. At this point, InstantSearch+ analytics reports became another essential tool.

zachys website snapshot

Results

InstantSearch+ is a valuable addition to our business. We used a different search provider before InstantSearch+ that did not yield the desired results.

MATT MORTON |
E-Commerce & Digital Coordinator
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Prior to InstantSearch+, Zachys’ search platform did not yield the right results to increase product purchase. The move to InstantSearch+ quadrupled the search conversion rate to – 10.74%. Now, 78% of the store revenue comes from shoppers who searched or navigated the site. And when it comes to recommended products, 22% of shoppers convert after interacting with that feature.

Zacyhs continues to grow and is now planning on implementing InstantSearch+ Merchandising to their store.


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