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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Search & discovery
Add Product Filters to Shopify: A Step-By-Step Guide
One of the most important factors behind the success of any Shopify Search store is adding product filters. This way, your customers can refine their site search results and find their intended produc
Search & discovery
5 Ways to Test Your Content Quality With Google Bard (Gemini) +Examples
Whether you're looking to improve your site's discoverability or enhance the user experience, you should always set aside the time to test the quality of your website's content. But what's the best wa
Marketing
Can AI Search the Internet? 4 Key Things to Know for Website Optimization
Last year, we saw an upswing in AI tools. Suddenly, AI was everywhere—from chatbots to photo apps, text generators, and more. A major challenge for AI models like ChatGPT was accessing real-time inter
Marketing
The Science of Effective Email Segmentation and Targeted Messaging
Email marketing is often overlooked for newer, shinier digital channels for marketing. But this channel continues to be one of the greatest—and highest converting—allies of any website. The reason is
Marketing
How to Integrate SMS Marketing Into Your Retail Strategy
Are SMS messages outdated? With all the AI algorithms, snazzy email templates, and social media ads, you might think so. But here’s the thing: SMS marketing is still going strong. In fact, with AI get
Personalization
Improve Customer Experience With AI: Personalization, Automation, & More
AI is transforming the customer journey, ushering in a new era of efficiency and personalization. Over half of all eCommerce companies are already using AI to smooth out their customer care, sales, an
Personalization
B2B vs. B2C Personalization: 5 Key Differences
Personalization is non-negotiable for online shoppers. If more than half of your customers want a curated shopping experience, then it's essential to get it right. But where should you start? It's all
Search & discovery
Unleash the Power of Custom Site Search: A Guide to Better eCommerce Navigation
When you run an e-commerce store, you want to provide your customers with a seamless shopping experience that keeps them coming back for more. That's where custom site search comes in to make it easie
Search & discovery
Shopify Predictive Search: The Complete Guide
Shopify Search is a leading eCommerce platform with over 4.4 million online stores using its services to sell their products to customers. Apart from its key features like custom designs and secure ho
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