We publish hands-on tips, advanced tricks, user stories, and anything that would be interesting for eTailers and publishers to engage their customers and increase conversion through site search. If you are a user, developer, designer, or search expert who would like to tell your story – please contact us. We accept guest posts.


72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

post on February 27, 2018Zohar GiladTechnology

A brief quote from an article posted on BigCommerce blog:“It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. In fact, according […]

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Customer Success Story: Coffee For Less

post on February 11, 2018Hadas PeretzTechnology

Highlights: About Coffee For Less: is the Internet coffee shop for your home, office or restaurant, serving as the online coffee store of Coffee Serv Inc. Since its founding as a family business over 25 years ago, Coffee Serv Inc. of Philadelphia has established a solid reputation for being the preeminent one stop shop […]

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Understanding Shoppers’ Intent to Maximize eCommerce Conversion

post on January 25, 2018Hadas PeretzTechnology

Optimizing online conversion is tricky. Sure, measuring conversion rate is straightforward enough: Typically, the number of visitors who completed the desired result (usually, a purchase), divided by the total number of visitors. However, optimizing conversion is a whole different ball game – one that requires in-depth understanding of the process leading up to conversion.Many think […]

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Predictive Analytics as a Crucial Part of eCommerce

post on November 19, 2017Hadas PeretzTechnology

Seeing daily recommendations for products on your favorite social media platforms has become the norm. But have you ever wondered what kind of technique is used to know which product you’re likely to buy? It’s called predictive analytics, and it works on a principle of collecting and analyzing purchasing history, browsing patterns, and other types […]

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Customer Success Story: IMA

post on November 15, 2017Hadas PeretzTechnology

Highlights: Who is IMA? IMA is the world leader in Military Collectibles, Military Antiques, and the Militaria industry. IMA offers thousands of military antique items, including very rare original pieces spanning the past five centuries, as well as hard to find, top quality reproductions. IMA’s Challenges: Managing over 7,500 products with unique attributes such as […]

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Why Customers Are Leaving Your eCommerce Store and How to Make Them Stay

post on November 9, 2017Hadas PeretzTechnology

A customer visits your eCommerce store. They go through your inventory and puts 3 items in the shopping cart. Then they abruptly leave the site without finalizing the purchase. Does this scenario sound familiar? It happens more often than you think. In fact, 68.8% is the average documented online shopping cart abandonment rate based on […]

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Customer Success Story: ShoeZen

post on May 4, 2017Hadas PeretzTechnology

Highlights: Who is ShoeZen? ShoeZen is an online retailer of quality name-brand shoes at affordable prices, available in the US and internationally. ShoeZen’s Challenges: After launching their online store two years ago, ShoeZen built itself up to offer over 2,500 unique products, and generate over 2,000 monthly product searches. This growth came with certain challenges. […]

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Customer Success Story: Pura Vida

post on April 18, 2017Hadas PeretzTechnology

A brief quote from Shopify Plus’s blog about Pura Vida’s Success story: An Inside Look at Pura Vida’s Ecommerce Tools: How Two Entrepreneurs Turned a Graduation Trip into a Multimillion-Dollar Ecommerce Empire With These Eight Apps “With an ever growing number of SKUs, Pura Vida relies on InstantSearch+, a powerful on-site search tool, to help […]

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How to Optimize Your eCommerce Site Search Box in Three Easy Steps

post on March 2, 2017Hadas PeretzTechnology

How often do you find yourself lost in a website, unable to find what you’re looking for? Unfortunately, this happens all too often, and when it comes to online shoppers, it can mean lost sales and revenue. Many websites place a tiny magnifying glass icon that is barely noticeable in an invisible corner of the […]

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Customer Success Story: Hundeland

post on February 2, 2017Hadas PeretzTechnology

Highlights:Find out how they do it here. Who is Hundeland? With its online shops, and, AlphaPet Ventures GmbH is one of the market leaders in the online pet supplies market. With its vertical shop strategies and innovative business enhancement models, the dynamically growing Munich-based company is regarded as an innovation leader in […]

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Customer Success: Direct Sports

post on December 22, 2016Hadas PeretzTechnology

Highlights:Find out how they do it here. Who is Direct Sports? Direct Sports, Inc. is a closely held business specializing in sporting goods – predominantly Baseball & Softball equipment. The company was founded in 1988 and has been a leader in the industry for over 25 years. Direct Sports’ Challenges: Poor search interface Shoppers had […]

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Customer Success Story: Everten

post on November 29, 2016Hadas PeretzTechnology

Highlights:  No wonder they love InstantSearch+ Find out how they do it here. Who is Everten? Everten is Australia’s leading online retailer of kitchenware, cookware, knives, bakeware, tableware and laundry items Everten’s Challenges: Managing over 10,000 unique inventory items at any given time Helping customers find the exact right item in a timely manner Optimizing […]

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When the Magento Community Works, it Works

post on September 1, 2016Hadas PeretzTechnology

A brief quote from the blog by Phillip Jackson: “When the Magento Community Works, it Works” “…I love their product because it “just works” – and I say that knowing full well that you the reader probably think I’m being paid to say that. I’m not. The reality is that I love products that deliver […]

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Shopify Plus Customer Case Study SHOWCASE

post on July 20, 2016Hadas PeretzTechnology

Here’s how SHOWCASE, a Shopify plus customer, spiked their eCommerce revenues, using InstantSearch+ “…Davis also credits Shopify’s robust application store, and the willingness of app developers like Instant Search to modify or customize their apps to meet specific needs and improve the user experience. “They’re just so eager to work with you,” Davis says of […]

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Shopify Plus Customer Case Study EarthLED

post on July 17, 2016Hadas PeretzTechnology

Here’s how EarthLed, a Shopify Plus customer, has been using InstantSearch+, growing their business to $10M dollars a year. “Another trusted partner on whom EarthLED relies is InstantSearch+, which helps eCommerce companies provide users with robust site search technology that powers millions of searches each day. As EarthLED grew its offering from 12 original SKUs […]

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TOFU and BOFU quick fixes to boost your conversion rate

post on July 11, 2016Hadas PeretzTechnology

As an eCommerce merchant, we know how much effort you put in to drive traffic to your online stores. It takes time, energy and money. Once shoppers hit your store, what you need to do is to maximize your chance and turn them into customers. The touch points that will make the most impact to […]

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Why Every Store Needs Search: A Q&A with the Founder of InstantSearch+

post on June 9, 2016Hadas PeretzTechnology

A brief quote from the interview made by Pixel Union: “Here are some must-have advice for ecommerce merchants: Number one, I would say have a clear, visible search box. You’d be amazed at how many ecommerce sites don’t have a site search box, or have it hidden for design considerations. The equivalent would be having a […]

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Merry Chrismess and Happy New Year from InstantSearch+

post on December 18, 2015Ed MelloneTechnology

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What Firefox on iPhone Means For Shoppers

post on September 17, 2015Ed MelloneTechnology

Few things have generated as hot a debate in our home as our very different choices in technology. While my husband swears by PCs and Chrome, I’d take my Mac and Firefox any day. Last week, Mozilla finally announced the first public preview of the Mozilla browser for iPhones and iPads. While they have been […]

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Tips on Tuesdays: 5 Hot Uses For Turbolinks

post on September 1, 2015Ed MelloneTechnology

The days of walking into a store, only to be greeted by a smiling sales rep are waning as shoppers flock to their computers and mobile devices to make their purchases. Left alone to navigate eCommerce sites, a strong search is key to keeping your clients engaged as they find what they need. With InstantSearch+, […]

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Tips on Tuesdays: Synonyms and Spelling

post on August 25, 2015Ed MelloneTechnology

In preparation for my wedding last year, I found myself doing much of our shopping online as it was easy and without limiting myself to local retailers, the global community has so many beautiful things to offer. “I before E, except after C” I never was very good at spelling and when it came time […]

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3 Top Mobile eCommerce Trends to Follow in 2015

post on January 13, 2015Ed MelloneTechnology

A lot has been written about how mobile Internet is eating the world. We are all addicted to our devices – included yours truly. But aside from messaging (email, whatsapp, texting), gaming, and social (facebook, linkedin), what about actual eCommerce? Are people really using their mobile devices on commerce sites, searching, and buying stuff? It […]

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The Panama Canal and eCommerce Shipping

post on January 5, 2015Ed MelloneTechnology

Last week, while on vacation in Panama, I was awed watching a huge ship move through the Miraflores locks from the Pacific to the Atlantic Ocean. It is the equivalent of a small mountain of about a 106 feet wide and up to 950 feet in length, as this is the Panamax or the maximum […]

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Merchandising with Search for Shopify Stores

post on November 10, 2014Ed MelloneTechnology

Merchandising [mur-chuh n-dahy-zing] is the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. In eCommerce, merchandising emulates many of the tried-and-true practices of brick-and-mortar retailing, yet has the advantage of technology that helps segment, personalize, and […]

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Hosted Search Service, or Search Product: That is The Question!

post on October 16, 2014Ed MelloneTechnology

Merchants who host their eCommerce sites, especially on open platforms such as Magento search extension, WordPress/WooCommerce, and Prestashop,  have a dilemma when it comes to choosing custom site search extensions or plugins for their sites: buying a license or choosing a cloud-based service. Even though as a hosted service provider, we may be somewhat biased, we […]

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Automatically Generated Search Filters for Shopify Stores

post on September 16, 2014Ed MelloneTechnology

Every eCommerce store visitor is conditioned to use search filters. Amazon and other notable online store have them, as they help users narrow down the search to their preference. But from a site owner perspective, building custom site search filters can not only be a pain in the rear, but also cost a lot of […]

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7 Tips to Power-Up Your Site Search

post on May 15, 2014Ed MelloneTechnology

Ever wondered why the first result you get when you type “Harry Potter” on Amazon is an Amazon instant video?Or how does Apple know how to recommend the results below, when you merely type “ip” in the search box? Or why is it that those big brand names return search results so fast?The answer is […]

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