What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Today Steve Madden has more than 350 stores worldwide combined with digital presence across ecommerce and social media.
Steve Madden is a leading eCommerce company in the fashion industry, operating several owned brand powered by InstantSearch+ (Steve Madden, Betsey Johnson, Superga and Dolce Vita).
Like most retailers with an online presence, Steve Madden is always on the lookout for a better online shopping experience, allowing shoppers to find what they want quickly and get to checkout faster. That is why they choose to partner with InstantSearch+. When it comes to the autocomplete dropdown menu, Steve Madden choose a horizontal design on desktop, allowing them to showcase their products images at first glance, while keeping a vertical design on mobile.
Knowing the exact metrics of each search term and filter category is very important to Steve Madden, which is where InstantSearch+ robust reporting and analytics come in hand. They can see the exact impact of every keyword on their top line.
Bottom line – How InstantSearch+ impacts your conversion rate
Steve Madden uses InstantSearch+ to deliver incredibly detailed onsite search results and drive conversions.